"For the first time in Dr Pepper's 140-year history, the brand is the second-most-popular soda in America. And now, it has a shiny new jingle to match. In late December, TikTok creator Romeo Bingham, 25, posted a little ditty she had made up for Dr Pepper. "Dr Pepper, baby. It's good and nice. Doo. Doo. Doo," the tune went. In her caption, she tagged the company and noted: "Please get back to me with a proposition. We can make thousands together.""
"Once the jingle became viral, Bingham's comments section was inundated with requests from national brands. "Me next bb i beg," wrote Denny's Diner. "Yea imma need one of these theme songs right now," added Buffalo Wild Wings. "GET HER ON THE PHONE NOW!!" Popeyes chimed in. "Not to be pick me, but US NEXT," commented Welch's Fruit Snacks. Bingham has since gone on to make jingles for Hyundai and Vita Coca, fully realizing the new American dream of overnight viral success."
Dr Pepper became the second-most-popular soda in America and adopted a new jingle after licensing a viral TikTok tune. TikTok creator Romeo Bingham, 25, posted a short jingle that she tagged to the company and invited collaboration. The post amassed almost 54 million views, 6.4 million likes, and nearly 500,000 bookmarks. Dr Pepper licensed the song and used it in an NCAA football commercial. National brands inundated Bingham's comments with collaboration requests, and several brands publicly competed for her attention. Bingham later created jingles for Hyundai and Vita Coca, showing creators can translate viral moments into paid brand work.
Read at Inc
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