"American Eagle's marketing campaigns are giving the company a meaningful boost. The retailer has launched a number of campaigns this year that have been at the center of viral moments online. It looks like they're paying off financially. Its stock has been up this year, and its total revenue was $1.4 billion for the third quarter that ended November 1, roughly 6% higher year-over-year."
"The boost was driven by its intimates and loungewear brand, Aerie, which saw comparable sales rise by 11%. While other retailers are spending big on AI products for consumers, Aerie is making a promise not to use the technology. Its pledge not to use AI in its ads, shared in an Instagram post, garnered tens of thousands of likes, making it the brand's most popular post in the past year as of October, Metricool, which tracks social media engagement, told Business Insider in October."
"Sweeney's "Great Jeans" partnership in July drew criticism online from some who said the campaign had a negative message that promoted "regressive" beauty standards. American Eagle tripled down on the campaign. "Sydney Sweeney sells great jeans. She is a winner, and in just six weeks, the campaign has generated unprecedented new customer acquisition," chief marketing officer Craig Brommers said in September."
American Eagle's recent marketing initiatives produced measurable financial gains. Viral campaigns this year pushed total revenue to $1.4 billion in the third quarter, about 6% year-over-year growth, and lifted the stock. The company raised fourth-quarter guidance after a stock surge following results. Growth was led by Aerie, whose comparable sales increased 11% and which pledged not to use AI in advertising, a stance that generated significant social engagement. Celebrity collaborations, including Sydney Sweeney and Travis Kelce, generated traction and new customer acquisition. Campaigns generated 44 billion impressions and record new customer acquisition.
Read at Business Insider
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