"We all just collectively decided that Group Seven were the cool people, the 'It' people, the baddies,"
"You're either in Group Seven or you're no one, in my personal opinion, and I think that the internet would agree."
"You just have to post no matter what it is - it's really quantity over quality,"
"I woke up the next morning and you know, like alakazam, the Group Seven video had hit the algorithm, and people just made it explode, and it became this hilarious, unexpected internet moment,"
Musician Sophia James posted multiple TikTok videos on October 17 using her song "So Unfair," initially complaining about a parking ticket. She labeled posts sequentially, declaring viewers in numbered groups and identifying the fourth post as "group four," then continued through group seven. The post labeled Group Seven was amplified by the platform algorithm and went viral. Influencers characterized Group Seven as the cool, "It" people and "baddies," prompting widespread imitation. The meme functioned as both a playful in-group marker and a promotion strategy that prioritized posting quantity to increase exposure.
Read at Vulture
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