""As consumer attention shifts more and more towards digital media, we believe that experiential marketing is one of the few traditional marketing channels that brands can still use to create unique and memorable moments that actually reach consumers," says Reed Duchscher, Night's founder & CEO. "Marketing leaders tell us that in today's media landscape it's important that those experiential investments also translate into digital success and drive earned media virality online. That's why we're so excited to welcome Jasen and team to Night.""
""When horse-riding apes appeared in San Francisco ahead of the premiere of Kingdom of the Planet of the Apes, that was Experiential Supply. Same for the life-size dinosaur that took over Manhattan ahead of the release of Jurassic World Rebirth. The companies say that their plan is to leverage Night's expertise in understanding the viral nature of the internet with Experiential Supply's knowledge of creating immersive experiences to "accelerate marketing results for media, entertainment and sports clients."""
Night represents creators and creator-led brands, including Kai Cenat, Hasan Piker, and the Kalogeras Sisters. Night is acquiring Experiential Supply Co., a marketing firm that specializes in creating experiential and immersive experiences. Experiential Supply produced stunts such as horse-riding apes in San Francisco for Kingdom of the Planet of the Apes and a life-size dinosaur in Manhattan for Jurassic World Rebirth. The combined company plans to leverage Night's understanding of internet virality and Experiential Supply's experiential expertise to accelerate marketing results for media, entertainment, and sports clients. Night emphasizes that experiential marketing can create memorable moments that drive digital success and earned media virality.
Read at The Hollywood Reporter
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