#immersive-experiences

#immersive-experiences

Once a brand hits its stride, it can be tempting to coast. As these 2025 Brands That Matter enduring impact honorees demonstrate, longevity (in this case, 15-plus years in business) can inspire innovation. That's particularly true when it comes to finding fresh ways to engage longtime consumers-and court new ones. From Clinique leaning into its longstanding reputation among dermatologists to Lundberg Family Farms getting its shoppers to care

The underlying issue is a technological design constraint: You can either create something highly personalized or something that scales to hundreds of people simultaneously, but rarely both. A seismic change is afoot that will dwarf the previous chasm, like the shift from black and white film to color cinema. Multimodal AI is poised to eliminate the joint scaling and personalization limitation, enabling truly multidimensional, adaptive experiences where each person experiences something completely unique, all generated in real time.

"As consumer attention shifts more and more towards digital media, we believe that experiential marketing is one of the few traditional marketing channels that brands can still use to create unique and memorable moments that actually reach consumers," says Reed Duchscher, Night's founder & CEO. "Marketing leaders tell us that in today's media landscape it's important that those experiential investments also translate into digital success and drive earned media virality online. That's why we're so excited to welcome Jasen and team to Night."

Just south of Market, Boulevard goes all out for Halloween, transforming its Belle Epoque building into a fully immersive, eerie experience. Starting October 6th, the restaurant comes alive with spooky decor and fall-inspired elements. Expect a lively, whimsical atmosphere paired with specialty cocktails, seasonal bar bites, and playful surprises. The menu is designed to put you in the mood with dishes and drinks such as Witch's Brew (bay scallop aguachile, blue corn crisps), Dracula's Dog (boudin noir, brioche blanket, mustard), and Ox Blood (beet arancini, Humboldt Fog goat cheese). On Halloween night, they will feature a special menu and even a trick-or-treat surprise for guests who arrive in costume.

Travelers looking for a once-in-a-lifetime adventure can now embark on a 24-day guided tour that winds through England, Scotland, Ireland, Wales, and Northern Ireland. This expertly curated journey showcases the best of the British Isles with a day-by-day itinerary designed to highlight historic cities, cultural landmarks, and breathtaking landscapes. From London to the Orkney Islands, and from Dublin to Bath, every day offers a new perspective on centuries of history, art, and tradition.

The White Lotus Live experience offers attendees a chance to immerse themselves in a luxury resort setting that critiques extreme privilege while entrapping them in a tragic narrative.

Cj Hendry's Flower Market is returning to New York City this September 19-21 at Rockefeller Center, following a successful installation on Roosevelt Island last fall.

Found in galleries, public spaces, and installations, this form of art responds to gestures and behaviour, turning spectators into co-creators.

To celebrate the opening, Jewells will gift 500 goody bags to its first 50 customers. The following 50 customers will receive goody bags worth 250.