At this year's OFFF Festival, Digital Kitchen's creative leaders discussed the impact of evolving technologies like AI on their immersive storytelling work. Emphasizing the importance of traditional media, they blend tactile filmmaking techniques with cutting-edge software, crafting unique interactive experiences. Over three decades, they have adapted to technological advancements, aiming to create seamless narratives where technology enhances storytelling without overshadowing it. Their editorial mindset allows them to innovate while staying rooted in creative fundamentals, showcasing their commitment to pushing the boundaries of immersive content.
We're constantly bringing in new technology for experiences. Every time we do a new project, whether it's an interactive website or experience, we're wondering how we can leverage the things we've learned.
I'm personally excited to see how we can use the technology to create more frictionless experiences where the storytelling can shine. At the end of the day, we don't want the technology to be seen or felt. It should always be in the background.
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