"TikToker Romeo Bingham, 25, is receiving an outpouring of supportafter their viral Dr Pepper jingle was picked up by the brand and used in a commercial that aired during Monday's College Football Playoff National Championship game. Social media users quickly caught onto the audio and praised the partnership. "Dr Pepper, baby, it's good and nice," Bingham sang in a TikTok video posted December 23. As of Wednesday afternoon, the post had over 44 million views and 50,000 comments from users and brands alike."
"Several companies, including Buffalo Wild Wings, Panera Bread, and Hyundai, have also pounced on Bingham's comments and requested jingles for their brands. Bingham created a song for Vita Coca, which the beverage brand posted on TikTok on January 16. The partnership between Bingham and Dr Pepperappeared to be in the works for a few weeks leading up to the game, which ESPN reported attracted over 20 million viewers in 2025."
Romeo Bingham, 25, posted a TikTok on December 23 singing 'Dr Pepper, baby, it's good and nice.' The TikTok accrued over 44 million views and 50,000 comments as the audio spread across the platform. Dr Pepper used Bingham's jingle in a national commercial that aired during the College Football Playoff National Championship. Several companies including Buffalo Wild Wings, Panera Bread, Hyundai, and Vita Coco requested jingles; Bingham created a song for Vita Coca posted January 16. Dr Pepper commented December 31 asking Bingham to check DMs. Social media users praised the partnership and speculated about contract terms and compensation.
Read at Business Insider
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