Black Tap launched from a SoHo location inspired by Warhol, Basquiat, and '80s and '90s hip hop and pop. The viral, social-media-friendly CrazyShakes generated massive online attention and three-hour lines, driving rapid national and international expansion. New brand iterations include Tender Crush, a crispy chicken concept at the Rio in Las Vegas, SoHo, and JFK Terminal 8, and Singles & Doubles, a fast-casual burger concept arriving at JFK Terminal 8. The company reports serving over 10 million guests, 5 million burgers, and 2 million CrazyShakes. Entrepreneurs seeking funding should craft pitches that are clear and compelling to people unfamiliar with the business.
In 2019, Julie Mulligan and her husband Chris Barish opened Black Tap, a laid-back burger joint in New York City's SoHo. "It was inspired by the images and music we grew up with: Warhol, Basquiat, '80s and '90s hip hop and pop," Mulligan told Entrepreneur. Since its launch, Black Tap has expanded nationally and globally, thanks in part to its viral social media-friendly CrazyShakes.
We opened Black Tap 10 years ago, thinking a burger joint would be a nice addition to the neighborhood. We went on to win a handful of awards for our burgers and shakes that same year and in early 2016 our CrazyShakes 'broke the internet." The rise of social media and sharing food and drink online right around the same time as our launch allowed us to quickly get exposure on a whole new level.
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