"In late December, TikTok creator Romeo Bingham, 25, posted a jingle she had made up for Dr Pepper. "Dr Pepper baby. It's good and nice. Doo. Doo. Doo," the tune went. In her caption she tagged the company and noted, "please get back to me with a proposition we can make thousands together.""
"The original post has garnered almost 54 million views, 6.4 million likes and almost 500,000 bookmarks, at the time of writing. One month later, Bingham's dreams were realised. Dr. Pepper licensed the song and folded it into an NCAA football commercial."
"Once the jingle became viral, Bingham's comments section was inundated with brands. "Me next bb i beg," wrote Denny's Diner. "Yea imma need one of these theme songs right now," added Buffalo Wild Wings. "GET HER ON THE PHONE NOW!!" Popeyes chimed in. "Not to be pick me but US NEXT," commented Welch's Fruit Snacks. Bingham has since gone on to make jingles for Hyundai and Vita Coca, fully realising the new American dream of overnight viral success."
Dr Pepper rose to the position of the second-most-popular soda in America. A 25-year-old TikTok creator, Romeo Bingham, posted an original jingle in late December that included the lines "Dr Pepper baby. It's good and nice. Doo. Doo. Doo." The post amassed almost 54 million views, 6.4 million likes and nearly 500,000 bookmarks. One month later Dr Pepper licensed the jingle and used it in an NCAA football commercial. Brands flooded the video's comments offering partnerships, and Bingham subsequently created jingles for Hyundai and Vita Coca, converting viral attention into paid opportunities.
Read at Fast Company
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