Virality is no longer just a vibe at MrBeast's Beast Industries

"Whoever gets it will oversee launches, customer acquisition, conversion, retention and marketing efficiency across Beast Industries' expanding portfolio, spanning snacks, fintech, telecom and retail. They will own the performance behind those businesses - return on marketing spend, funnel efficiency and repeat usage - while also building a senior bench of marketers that can operate at scale without leaning on the founder."

"In practice, the head of viral marketing functions as a central growth operations role, connecting culture, distribution, commerce and data to turn attention into predictable demand rather than one-off spikes. And if that wasn't enough, the company wants more than ten years of senior marketing leadership, a record of converting cultural relevance into revenue, fluency in social mechanics and the ability to build systems that work at speed."

"In other words, Beast Industries isn't just searching for a marketer. It wants a unicorn. And plenty of people think they are it. In the seven days since the role went live on LinkedIn, more than 100 candidates have already applied. "While "going viral" was once viewed as an art form, it has evolved into a technical skill that now dictates a business's workflow, acquisition strategy, and data analysis," said Tim Mitchell, co-founder of influencer marketing platform CreatorOS."

Beast Industries is hiring a head of viral marketing to scale growth across snacks, fintech, telecom and retail. The role will oversee launches, customer acquisition, conversion, retention and marketing efficiency, owning return on marketing spend, funnel efficiency and repeat usage. Responsibilities include building a senior marketing bench able to operate without the founder and creating systems that convert cultural relevance into predictable demand. The position treats virality as a technical, data-driven competency linking culture, distribution, commerce and analytics. The company seeks a candidate with over ten years' senior marketing leadership and demonstrated fluency in social mechanics.

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