"It did feel like I was kind of waving the white flag on my career when I made the decision to do this. He said he hoped to make some money and maybe move to a bigger city with more singing opportunities. But selling cars was harder than he imagined, and he wanted something to set him apart from his more experienced colleagues."
"So he started making videos of himself performing robust opera arias while standing outside on a car lot, wearing his name tag. He composed lyrics to describe the cars he was selling and put the videos on TikTok and Instagram. Hiers first posted a video about a used Corvette on Feb. 21, set to the music of an aria he called "the Free Bird of opera" - "Nessun Dorma," from Giacomo Puccini's Turandot."
"The video quickly amassed more than a million views on TikTok and tens of thousands more on Instagram. Hiers is a bass-baritone with a deep, rich voice that can hit notes sounding impossibly low - and impossibly high. In another video Hiers stands in front of a cherry red Camaro, making sweeping gestures and singing lyrics that include custom descriptions of the vehicle."
Andrew Hiers, a classically trained opera singer, struggled to find steady singing work and took a job as a car salesman in Cocoa, Florida. Facing competition from more experienced colleagues, he developed a unique marketing strategy by creating videos of himself performing opera arias while standing on the car lot wearing his name tag. He composed custom lyrics describing the vehicles he was selling and posted the videos on TikTok and Instagram. His first video, featuring a used Corvette set to Puccini's "Nessun Dorma," quickly accumulated over a million views on TikTok and tens of thousands on Instagram. Hiers, a bass-baritone with a distinctive deep voice, continues creating viral content that combines his operatic talent with car sales.
Read at The Washington Post
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