Jet2's jingle, a remix of its tagline layered over Jess Glynne's hit "Hold My Hand," has become the viral soundtrack of summer 2025. Featured in over 2 million TikTok videos, it highlights a range of ironic and humorous travel fails. Jet2 is known for low-cost travel packages to sunny European destinations, appealing to families and budget seekers. While the airline boasts affordable prices, it faces critiques, such as one TikTok showing cramped seating without backrests. Despite mixed reviews, Jet2 maintains a loyal customer base for its value and service.
The jingle itself is a remix of the airline's long-running tagline - "Nothing beats a Jet2 holiday" - layered over the chorus of British popstar Jess Glynne's 2015 hit "Hold My Hand."
To date, it's been featured on over 2 million videos on TikTok - many showing travel nightmares, vacation fails, or otherwise ironic nods to the very idea of a relaxing vacation.
One now-iconic video on TikTok shows a passenger squeezed into a Jet2 seat with no backrest at all - just a flimsy yellow-and-black plastic tape strung across the frame where the seat back should be.
As with many budget airlines, the airline's low prices come with some tradeoffs.
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