Why you should put your CEO on Tiktok (from someone who's done it)

"People buy from people. Research consistently shows that audiences trust individuals more than logos, and Linkedin has reported that content shared by employees gets eight times more engagement than content shared by brand channels alone."

"Within days of posting, I had received hundreds of CVs and direct messages from professionals asking about roles. Traffic to the company's website also surged 534 per cent, with a 1,032 per cent rise in visits to the team and career page."

"For founders and leaders, building a visible personal brand is no longer optional; it's a core channel for business growth. In a world where everyone craves authenticity, organic marketing lets you build and mould your public perception."

Founder visibility on social media generates substantial business impact through authentic personal storytelling. A viral TikTok video about positive work policies resulted in 534% website traffic increase and 1,032% rise in career page visits, producing hundreds of job inquiries and business opportunities. Research demonstrates that employee-shared content receives eight times more engagement than brand channel content. Building a visible personal brand is essential for business growth across all industries, not just product-led businesses. Organic marketing through founder authenticity builds community and compounds returns more effectively than paid advertising alone, making founder-led social media presence a core growth channel.

Read at City AM