#organic-growth

#organic-growth

As consumers seek value and prioritize high-protein foods, bold flavors and brand nostalgia, the marketer plans to focus on what makes its brands "remarkable" to help return to organic growth. "Sustainable, profitable growth comes from making sure that all elements of remarkability - product, packaging, messaging, omnichannel execution, and value-truly resonate with consumers," Chairman and CEO Jeff Harmening said in prepared remarks around the earnings.

For many SaaS leaders, the growth playbook feels stuck on a single page. It is to pour more money into paid ads. But what happens when that well starts to run dry? With research showing that customer acquisition costs have jumped by over 60% in the last five years, relying solely on paid channels is becoming an unsustainable gamble. The moment you cut the budget, the leads disappear.

Every social platform is a little bit different. Instagram is still a little bit more of the curation, the lifestyle, the business card of the brand, if you will.