It's dairy's moment to shine, and the proof is in the probiotic ice cream
Briefly

Dairy products are making a strong comeback, outpacing growth in alternative plant-based options, with the organic dairy sector seeing significant growth. Driven by a consumer shift towards wellness, there is also an increasing demand for high-protein, minimally processed snacks. Innovative dairy offerings, such as probiotic ice cream and yogurts, are capturing market attention, highlighting dairy's role in contemporary health trends. This growth is particularly noted in the U.S. market, where dairy aligns well with consumer interests in health benefits, leading to a spike in sales and exploration of dairy as a nutritious option.
Whether you want to eat enough protein to build muscle, you use a GLP-1 and need more protein to maintain muscle mass or are a member of the manosphere following the carnivore diet, we've gone protein-crazy in recent years.
That type of increase in growth is pretty significant, reflecting the growing consumer interest in high-protein and minimally processed dairy options.
Read at Business Insider
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