"Has your organic reach dropped to historic lows recently? Are you looking for a way to regain visibility in an era dominated by AI algorithms? In this article, you'll discover how to navigate the shift to interest-based algorithms and build a resilient marketing strategy on Facebook, Instagram, and YouTube. If you've noticed that your posts used to get tens of thousands of views and now struggle to reach a fraction of that, you aren't alone."
"Meta platforms like Facebook and Instagram are no longer just showing you content from the people you follow. Instead, AI-powered algorithms analyze your behavior across the entire ecosystem-including WhatsApp, Threads, and Messenger-to decide what you might be interested in. They then shove that recommended content into your feed, regardless of whether you follow the creator. This means your content must now be "recommendable" to non-followers."
Organic reach has fallen because social feeds contain far more content, leaving less attention per post. Meta platforms now deliver interest-based recommendations using AI that analyzes behavior across WhatsApp, Threads, and Messenger, surfacing content to non-followers. Content must be recommendable to attract views from people who do not follow the creator. Facebook and Instagram insights show follower versus non-follower view breakdowns to diagnose resonance. YouTube also faces attention fragmentation from Shorts, streaming platforms, and AI-generated content, reducing views for even large creators. Opportunities remain, but creators must update strategies, optimize video retention, and align formats with audience interests.
Read at Social Media Examiner
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