"being obnoxious or shocking might please someone in another country who is sitting in their underwear liking a video, but it won't do anything to help close a deal. If I were a real estate agent [I'd look] at the top five, top 10 people who are actually selling and making money. They're not dancing on tables or doing those skits like whatever-her-name-is does in Tampa, said Ruiz, who has at least 500,000 followers on Legendary's Instagram, a highly viewed home tour YouTube channel."
"They're presenting their properties in a professional manner and presenting themselves in a way that separates them from the masses. So, the reality is, these people who are selling are going to continue to sell, and the people that are doing all this trendy stuff are going to fall out eventually."
"Social media can be a very powerful tool, but simply chasing likes or trying to go viral won't do anything to help a real estate professional's career, panelists warned during a discussion on the business of digital marketing during The Real Deal Miami Forum on Thursday."
Chasing likes or trying to go viral does not help a real estate professional close deals. Obnoxious or shocking content may attract casual viewers but fails to convert into transactions. Top-selling agents prioritize professional property presentation and personal branding that distinguish them from the masses. Trendy skits and viral stunts generate temporary attention but rarely produce sustained sales. Social media remains a powerful tool when used strategically to showcase properties, target qualified buyers, and mirror the practices of agents who consistently sell and make money rather than emulate fleeting online trends.
Read at therealdeal.com
Unable to calculate read time
Collection
[
|
...
]