"I started in January but I'd been working with Solly Solomou [65twenty's chief executive] from about December. Our ability to do things has has changed, all of the major channels we use, including Facebook, Twitter, Instagram and Snapchat have gone through two or three evolutions; significant, big changes. Our job is to understand and constantly evolve with those platforms so I would say seven months is a long time."
"The business was born in Manchester and that's the heartland but obviously for the commercial team it makes more sense to be down here so we had an office in Charlotte Street which was lovely but we've just outgrown it, so we're moving to near the Truman brewery. We're just getting the décor organised, it's very important to have a great office environment for our guys."
"With a move to London in the pipeline and 26 million fans on social, the Lad Bible has taken 2015 in its stride. In January, the online community's owner 65twenty appointed former journalist Mimi Turner as its first marketing director. The Drum's editor Stephen Lepitak caught up with Turner ahead of their panel during the upcoming PPA event, Magfest to talk Snapchat, audience engagement and the changing role of the publisher."
Mimi Turner joined 65twenty as marketing director in January after working with chief executive Solly Solomou since December. The Lad Bible reached about 26 million social fans and is adjusting to rapid platform changes across Facebook, Twitter, Instagram, Snapchat and Periscope. The company plans to move commercial operations to London while editorial remains in Manchester, relocating to larger offices near the Truman Brewery with new décor to support staff. The marketing team focuses on understanding and evolving with platform evolutions and prioritizes audience engagement and the changing role of the publisher.
Read at The Drum
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