EssentiallySports Appoints Ashley Reid to Lead Socials Strategy
Briefly

EssentiallySports Appoints Ashley Reid to Lead Socials Strategy
"What makes Reid a slam dunk for the role is her rare combination of real athletic experience and creative expertise. A professional basketball player, she most recently made her mark on the NBA's Digital and Social team, where she played a key role in shaping the league's on-site coverage strategy, traveling to major events to capture viral moments and produce real-time digital content across multiple platforms."
"platforms. Reid established herself as a prominent creator under the handles @we.gettin_fitty and @fitty_swish on Instagram and TikTok. Her content, a mix of fitness, humor, and WNBA coverage, built a loyal following and stood out for its authenticity. Her viral workout collaborations with her mother became fan favorites, earning her recognition across both the sports and creator communities. At EssentiallySports, Reid will lead the company's social innovation initiatives and the Creator Program, focusing on expanding creator collaborations and optimizing cross-platform content across key sports verticals."
"Reid's professional background also includes developing and executing social content strategies, producing digital video series, and leading performance-driven campaigns for Bleacher Report and Swish Cultures, with a consistent focus on basketball storytelling and culture. At EssentiallySports, Reid will lead the company's social innovation initiatives and the Creator Program, focusing on expanding creator collaborations and optimizing cross-platform content across key sports verticals. Her career path uniquely positions her to bridge fan culture, athlete narratives, and real-time content creation."
Ashley Reid was named Socials Lead at EssentiallySports to oversee global social strategy and content development. She brings professional basketball experience and work with the NBA's Digital and Social team, where she shaped on-site coverage, captured viral moments, and produced real-time digital content. Reid built a creator following as @we.gettin_fitty and @fitty_swish on Instagram and TikTok with fitness, humor, and WNBA coverage; viral workout collaborations with her mother increased recognition. Her background includes social content strategy, digital video production, and performance-driven campaigns for Bleacher Report and Swish Cultures. She will lead social innovation and the Creator Program to expand creator collaborations and optimize cross-platform sports content.
Read at EssentiallySports
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