More Companies Are Hiring Full-Time Content Creators. Should Yours?

"We need someone who has that native fluency, who understands the platforms, who is living and breathing the zeitgeist. But they also have to be someone who can understand the strategy of the business. There's no one on the team right now that we feel like could do this job."

"The content creator will report to McCullough's director of marketing and earn an annual salary of $80,000 to $90,000 plus benefits. The role includes owning Blackthorn's social media presence, producing video content, and driving brand awareness online."

"Blackthorn isn't the only company hiring for this role right now. In the New York City area alone, you can find hundreds of job listings for full-time in-house content creators. Ice cream brand Van Leeuwen wants to hire one. So does the Long Island branch of real estate firm Douglas Elliman."

Blackthorn, an event software provider, identified a critical skill gap in its four-person marketing team regarding social media strategy and content creation. Senior Vice President of Marketing Lauren McCullough had implemented traditional content marketing approaches including brand relaunch, blog updates, and webinars, but recognized the company was missing opportunities to engage customers through social platforms. To address this gap, Blackthorn is hiring a full-time content creator with four to six years of experience in content marketing or brand storytelling. The ideal candidate must understand social media platforms deeply while aligning with business strategy. The role includes managing social presence, producing video content, and driving brand awareness, with compensation of $80,000-$90,000 annually. This hiring trend extends beyond Blackthorn, with numerous companies across the New York City area actively recruiting full-time in-house content creators.

Read at Inc