How Creativity Died - and What's Rising in Its Place | EntrepreneurThe traditional creative agency model is failing due to talent leaving in search of quicker, modern avenues for creativity.
Welcome to the brand new rules of advertisingChange in the advertising industry is constant and requires adapting to new trends and strategies for success.
How Creativity Died - and What's Rising in Its Place | EntrepreneurThe traditional creative agency model is failing due to talent leaving in search of quicker, modern avenues for creativity.
Welcome to the brand new rules of advertisingChange in the advertising industry is constant and requires adapting to new trends and strategies for success.
Disney's marketing boss, Angela Affinita, on the art of brand storytelling in 2025Brand storytelling is evolving to leverage diverse platforms and strategies in a saturated media landscape.
Disney marketing director Angela Affinita on the art of brand storytelling in 2025Storytelling is essential for brands to connect with audiences amid a complex media landscape.
Disney's marketing boss, Angela Affinita, on the art of brand storytelling in 2025Brand storytelling is evolving to leverage diverse platforms and strategies in a saturated media landscape.
Disney marketing director Angela Affinita on the art of brand storytelling in 2025Storytelling is essential for brands to connect with audiences amid a complex media landscape.
Your Next Move: Infusing Personality Into Your Brand - Virtual Event 2/25 at 12:00 PM ETCrafting a unique brand story helps differentiate a company in a crowded market.
Council Post: Navigating The Upcoming 2025 Media Landscape: Embracing ChangeAdapting to upcoming media changes is crucial for maintaining a competitive edge and effectively communicating your brand's story.
Case Study | How to Create the Perfect E-Commerce SiteBrands must balance storytelling with an efficient e-commerce experience on their websites to maximize engagement and revenue.
Your Next Move: Planning Your Exit Strategy Through Every Business Stage - Virtual Event 12/5 at 12:00 PM ETTelling your brand's unique story can greatly enhance its competitive edge and visibility.
Six Steps to Acing Your Startup's Content StrategyAuthenticity in brand storytelling is crucial; if you don't tell your story, others will.
Your Next Move: Infusing Personality Into Your Brand - Virtual Event 2/25 at 12:00 PM ETCrafting a unique brand story helps differentiate a company in a crowded market.
Council Post: Navigating The Upcoming 2025 Media Landscape: Embracing ChangeAdapting to upcoming media changes is crucial for maintaining a competitive edge and effectively communicating your brand's story.
Case Study | How to Create the Perfect E-Commerce SiteBrands must balance storytelling with an efficient e-commerce experience on their websites to maximize engagement and revenue.
Your Next Move: Planning Your Exit Strategy Through Every Business Stage - Virtual Event 12/5 at 12:00 PM ETTelling your brand's unique story can greatly enhance its competitive edge and visibility.
Six Steps to Acing Your Startup's Content StrategyAuthenticity in brand storytelling is crucial; if you don't tell your story, others will.
How to use AI properly - 5 tips to help you get the most from the techAI enhances marketing workflows, allowing humans to focus on storytelling and brand identity rather than just automating tasks.
Plot twist: How UX design can tell your brand's storyBrands significantly impact consumer choices, representing values and identities that resonate personally.Brand storytelling, integrated with UX design, is crucial for developing lasting customer relationships.
How to Build a Brand That ConnectsThe shift to audience-centric communication prioritizes emotional connections over traditional advertisements, with brands needing to focus on authenticity and storytelling.
Plot twist: How UX design can tell your brand's storyBrands significantly impact consumer choices, representing values and identities that resonate personally.Brand storytelling, integrated with UX design, is crucial for developing lasting customer relationships.
How to Build a Brand That ConnectsThe shift to audience-centric communication prioritizes emotional connections over traditional advertisements, with brands needing to focus on authenticity and storytelling.
Why the Sundance Film Festival is becoming more important for marketersSundance Festival attracts increasing numbers of marketers looking to shape brand marketing efforts in collaboration with creators and talent.
Advertising Week Briefing: Brand storytelling versus performance debate takes center stage at AWNYMarketers today face the challenge of balancing brand storytelling with performance marketing amidst evolving media and economic constraints.
Council Post: Heavily Regulated Industry? How To Ensure Compliance On Social MediaMarketers in regulated industries must balance creativity with compliance in storytelling for social media.
Why the Sundance Film Festival is becoming more important for marketersSundance Festival attracts increasing numbers of marketers looking to shape brand marketing efforts in collaboration with creators and talent.
Advertising Week Briefing: Brand storytelling versus performance debate takes center stage at AWNYMarketers today face the challenge of balancing brand storytelling with performance marketing amidst evolving media and economic constraints.
Council Post: Heavily Regulated Industry? How To Ensure Compliance On Social MediaMarketers in regulated industries must balance creativity with compliance in storytelling for social media.
How 60-Second Ads Are Reshaping Social Media Marketing - GREY Journal60-second ads create resonant stories that effectively engage audiences in social media marketing.
4 Storytelling Elements to Elevate Your Brand in 2025 | EntrepreneurCompelling storytelling distinguishes brands in competitive markets and forges essential emotional connections with consumers.
How 60-Second Ads Are Reshaping Social Media Marketing - GREY Journal60-second ads create resonant stories that effectively engage audiences in social media marketing.
4 Storytelling Elements to Elevate Your Brand in 2025 | EntrepreneurCompelling storytelling distinguishes brands in competitive markets and forges essential emotional connections with consumers.
Toys 'R' Us AI-generated ad sparks fear, fascinationToys 'R' Us uses AI to create innovative brand film with Sora, a text-to-video AI tool, blending nostalgia and cutting-edge technology.
Why brands like Chick-fil-A are launching original contentChick-fil-A's new app, Play, focuses on family-friendly content to enhance brand storytelling and connect with audiences.The app represents a trend of businesses creating media properties to communicate brand values.Content creation helps avoid negative perceptions associated with traditional advertising.
BrandStorytelling BrandVoice: Brand Content's Best Signals An Entertainment-Driven FutureIn 2025, brand engagement hinges on storytelling and brand-funded content over traditional advertising.Consumers increasingly prefer meaningful connections with brands that resonate emotionally.
We Took a Group of Style Insiders Away for a Summer Country Escape-Here's Everything We Got Up ToRebecca Rhys-Evans leads branded content at Who What Wear UK, blending her extensive fashion journalism experience with engaging brand stories.
Toys 'R' Us AI-generated ad sparks fear, fascinationToys 'R' Us uses AI to create innovative brand film with Sora, a text-to-video AI tool, blending nostalgia and cutting-edge technology.
Why brands like Chick-fil-A are launching original contentChick-fil-A's new app, Play, focuses on family-friendly content to enhance brand storytelling and connect with audiences.The app represents a trend of businesses creating media properties to communicate brand values.Content creation helps avoid negative perceptions associated with traditional advertising.
BrandStorytelling BrandVoice: Brand Content's Best Signals An Entertainment-Driven FutureIn 2025, brand engagement hinges on storytelling and brand-funded content over traditional advertising.Consumers increasingly prefer meaningful connections with brands that resonate emotionally.
We Took a Group of Style Insiders Away for a Summer Country Escape-Here's Everything We Got Up ToRebecca Rhys-Evans leads branded content at Who What Wear UK, blending her extensive fashion journalism experience with engaging brand stories.
Why is Brand Storytelling Important?Brand storytelling is essential for establishing identity, building trust, and fostering customer loyalty in a competitive market.
The 10 best ads of 2024 (plus, one that's really bad)This article reviews memorable advertisements of the year, highlighting creativity and emotional impact over traditional branding techniques.
How To Use AI For Creating Your Branding StrategyAI can significantly enhance brand storytelling by analyzing and personalizing marketing strategies.A solid branding foundation is necessary for effective AI integration.
The Symbiotic Relationship Between Social Media And Modern Businesses | Fingerlakes1.comBusiness and social media form a powerful partnership for customer engagement, brand storytelling, market insights, cost-effective marketing, and innovative advertising.
How To Use AI For Creating Your Branding StrategyAI can significantly enhance brand storytelling by analyzing and personalizing marketing strategies.A solid branding foundation is necessary for effective AI integration.
The Symbiotic Relationship Between Social Media And Modern Businesses | Fingerlakes1.comBusiness and social media form a powerful partnership for customer engagement, brand storytelling, market insights, cost-effective marketing, and innovative advertising.
Disney's new ad by Taika Waititi aims right for your heartstringsDisney's latest ad directed by Taika Waititi showcases the wholesome theme of friendship and the nostalgic magic of the holiday season.
Meet the Seminoles, owners of Hard Rock Cafe and its cornucopia of casino and hotel propertiesBig brands emphasize storytelling alongside their products, exemplified by Hard Rock's evolution from a café to a global music memorabilia enterprise.
Why Qatar Airways is making its customers the stars with AI-powered brand storytellingQatar Airways' campaign showcases the trend of tech-powered personalization in advertising by allowing users to see their faces in airline ads.
Marketing Briefing: More storytelling, same budget? Marketers' 'do more with less' conundrum continuesMarketers are challenged to create impactful campaigns without increasing budgets.
NuOrder Has a Cheatsheet for Wholesalers Seeking Deals in 2025Fashion brands need strategies to differentiate themselves in the competitive wholesale landscape.Building compelling brand narratives can significantly enhance sales in wholesale.
Transform Your Brand's Storytelling: The Power of Carousel Ads for Small BusinessesCarousel ads enhance storytelling and engagement for small businesses on social media, connecting deeply with audiences through sequential narratives.
Spotlight On Film Editor Dominik Braz Bittrich's Fashion Film Work For Cartier, Magda Butrym, And Yves Saint Laurent - KALTBLUT MagazineFilm editors play a crucial role in fashion films, merging storytelling with branding to craft immersive visual experiences.
Amazon, Forbes Media, EssenceMediacom and Universal Pictures are finalists for this year's Digiday AwardsInteractive experiences and storytelling are now essential for impactful brand connections.Finalists utilized cross-platform collaboration and data-driven personalization to enhance brand messaging.
Why Craft a Brilliant Brand Story?Creating a powerful brand story can help build connections and differentiate your brand in a competitive market.
Here's How Nike Is Reshuffling Its Marketing DivisionNike is overhauling its marketing division to boost sales and brand value, focusing on separating design and storytelling, promoting creative leadership, and strengthening brand voice.
The Synergy of Storytelling and Thought LeadershipCombining thought leadership and brand storytelling can enhance brand impact by creating a compelling narrative that embodies the brand's essence and establishes it as an expert.
"Make something people want to steal," 7 tips for better menu designMenus are crucial for restaurants, acting as the main piece of required collateral connecting with guests in a meaningful way.
Key Branding and Marketing Strategies for Photographers: Part 1Establishing a strong foundation in photography is crucial for success amidst high competition.Identifying the ideal client and crafting a compelling brand story are key elements of effective marketing strategies in photography.
The Future of Shopping podcast: Luxury's new era of experiential, connected retailIt's crucial for luxury brands to connect with customers through various touchpoints and maintain aligned brand storytelling.
How to Proactively Shape Your Brand's Story: Adopting Strategies from Political Campaigns - Social Media ExplorerA strong brand is crucial for success in both commerce and politics, relying on consistent messaging and proactive storytelling to shape public perception.
Using animation in web design: Tips and best practices - London Business News | Londonlovesbusiness.comAnimation is a powerful tool in web design for enhancing user experience, increasing engagement, improving brand storytelling, and boosting conversions.