Storytellers: how the world's oldest job became the hottest new corporate job title
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Storytellers: how the world's oldest job became the hottest new corporate job title
"We play an integral role in driving customer acquisition and long-term growth Long-term growth? A bit like Jack and the Beanstalk? Fairytales are good too. Sorry, please continue. You'll uncover and develop powerful stories of cloud adoption cases where cutting-edge AI, data, security and modern infrastructure solutions delivered a step-change in agility, efficiency and innovation This is a rubbish story!"
"The Wall Street Journal reports that Microsoft's security organisation is also recruiting a senior director overseeing narrative and storytelling. Compliance technology firm Vanta is searching for a head of storytelling I don't even know what compliance technology is? with a salary of up to $274,000 (about 204,000). I can find out, quickly! And write stories about it! So the short story is that a lot of companies are looking for storytellers?"
Demand for storytellers has surged in corporate hiring across tech, compliance, and retail. Roles emphasize customer storytelling, narrative strategy, and producing standout concepts across media. Google Cloud advertises a customer storytelling manager to craft cloud adoption narratives showcasing AI, data, security, and modern infrastructure benefits. Microsoft’s security organisation is recruiting a senior director for narrative and storytelling, and compliance firm Vanta seeks a head of storytelling with a salary up to $274,000. LinkedIn data shows the term 'storyteller' appeared in twice as many US job listings year-on-year. Retailers like Marks & Spencer are hiring brand storytellers for food concepts.
Read at www.theguardian.com
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