"With viewership numbers yet to be released, one thing is already clear: Bad Bunny's Super Bowl halftime show wasn't just watched - it was felt. From the moment it was announced that he would headline, anticipation built across cultures. And once the performance aired, social media lit up with reactions that went far beyond commentary about music or production value."
"The halftime show - and the emotional response to it - reflects a continued shift in what resonates with consumers today, and what it will actually take for brands to attract, convert, and retain audiences that look very different from the "general market" of even five to ten years ago. Here are four lessons the show offers brands navigating modern growth."
Bad Bunny's Super Bowl halftime show generated a powerful emotional response that transcended mere viewership and sparked widespread social media reaction. The performance prioritized narrative through distinct camera work and staging, emphasizing cultural journey and clear communicative intent. The show indicates that novelty alone does not create connection; meaning and intentional storytelling create deeper audience engagement. Modern consumers increasingly reward brands that break from predictable formats and tell stories in new ways. Marketers must adopt culturally resonant narratives and design experiences that visibly acknowledge and reflect diverse audiences to attract, convert, and retain them.
Read at Forbes
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