Startups can enhance their communication strategies by using alternative spokespeople instead of solely relying on founders or CEOs. Leveraging articulate customers, C-level executives, or even AI personas can effectively convey a company's core values and brand stories. Customers resonate more authentically with other customers than CEOs typically do. CEOs can focus on higher-level stakeholder engagement while letting product experts or customer advocates take the spotlight. AI-powered personas are becoming increasingly acceptable and can provide scalability, aligning with audience expectations for modern communication frameworks.
Allow customers to do the talking. Everyone knows every CEO is going to say whatever is best for their company. Customers, however, have no skin in the game. Having a bullpen of articulate, loyal customers to carry your flag will always resonate more than CEO-speak.
Smart CEOs leverage their team's strengths. Many successful companies position CTOs or product experts as primary spokespeople, while CEOs focus on investors, employees and strategic partnerships.
If the CEO isn't the right fit, AI can effectively emulate their voice and presence, offering a scalable, front-facing alternative when paired with thoughtful visuals.
Today's audiences increasingly expect AI-powered personas, making authenticity less about 'who' and more about 'how.'
#startup-communication #brand-storytelling #alternative-spokespeople #customer-engagement #ai-personas
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