"We will continue to lean on outside agencies that going forward where it makes most sense,"
"My team is looking to really collaborate with a thought partner and break down the more traditional way an agency works with a brand. I see it as being a collaboration between my team and theirs. When you don't have that barrier between the two and you're really able to realize that you're in this together ... the outcome is always better."
"design and project based-work to larger ideation and brand storytelling work"
Drew Jaz has been hired as Bumble's first global creative director with a mandate to expand the internal creative team into a fully operational in-house agency. Bumble currently has around 12 writers, editors, designers, video producers and graphic artists within its creative team and serves 55 million users across dating, social and business networking platforms. The in-house agency will conceptualize and execute campaigns and brand work autonomously while still collaborating with external agencies when it makes strategic sense. The role aims to shift work from design-and-project tasks to broader ideation and storytelling with added team structure.
Read at The Drum
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