The Dating App Paradox: Why dating apps may be 'worse than ever'
Dating app companies like The Match Group and Bumble are facing challenges in the crowded dating app market.
The dating app business model creates a paradox where successful matches mean users leave the app and the company loses customers and revenue.
Bumble now lets you sort matches by interests
Bumble aims to enhance user connections by allowing interest-based matching instead of solely focusing on physical appearance.
Bumble admits it "made a mistake" with controversial billboard ads
Bumble faced backlash for controversial celibacy ads, highlighting the importance of being mindful and respectful when creating marketing campaigns.
Bumble's anti-celibacy marketing campaign and its backlash, explained
Bumble's new feature and marketing campaign diverge from its typical 'women make the first move' approach, aiming to engage Gen Z users and allow men to initiate conversations.
Bumble plans app relaunch and slashes workforces
Bumble plans to lay off 30% of its workforce and relaunch its dating app to appeal to younger users.
Tinder and Bumble are introducing new features to attract younger users, including easier profile creation and AI photo selection.
The Dating App Paradox: Why dating apps may be 'worse than ever'
Dating app companies like The Match Group and Bumble are facing challenges in the crowded dating app market.
The dating app business model creates a paradox where successful matches mean users leave the app and the company loses customers and revenue.
Bumble now lets you sort matches by interests
Bumble aims to enhance user connections by allowing interest-based matching instead of solely focusing on physical appearance.
Bumble admits it "made a mistake" with controversial billboard ads
Bumble faced backlash for controversial celibacy ads, highlighting the importance of being mindful and respectful when creating marketing campaigns.
Bumble's anti-celibacy marketing campaign and its backlash, explained
Bumble's new feature and marketing campaign diverge from its typical 'women make the first move' approach, aiming to engage Gen Z users and allow men to initiate conversations.
Bumble plans app relaunch and slashes workforces
Bumble plans to lay off 30% of its workforce and relaunch its dating app to appeal to younger users.
Tinder and Bumble are introducing new features to attract younger users, including easier profile creation and AI photo selection.
Bumble to users: You need sex. Users to Bumble: Get lost.
Bumble faced backlash for an ad promoting sex, highlighting societal views on celibacy and hookup culture.
How Celibate Women Became a Threat
Bumble launched a controversial ad campaign targeting women, faced backlash, and issued an apology recognizing reasons for celibacy.
Bumble apologizes for ads shaming women into sex
Bumble's ad campaign backfired, perceived as shaming women for choosing celibacy, leading to backlash and user threats to delete accounts.
Women were having nun of Bumble's celibacy ad. Nor were strategists
The 'Opening Moves' campaign of Bumble faced backlash due to a celibacy billboard, showcasing poor timing and a shift away from its safety branding strategy.
In 4 Words, Bumble Showed the Right Way to Fix a Major Marketing Fail
Bumble faced backlash for mocking celibacy. Apologized for insensitivity.
Bumble apologizes for its anti-celibacy ad fiasco
Bumble faced backlash for ads poking fun at celibacy and promised to remove them.
Bumble to users: You need sex. Users to Bumble: Get lost.
Bumble faced backlash for an ad promoting sex, highlighting societal views on celibacy and hookup culture.
How Celibate Women Became a Threat
Bumble launched a controversial ad campaign targeting women, faced backlash, and issued an apology recognizing reasons for celibacy.
Bumble apologizes for ads shaming women into sex
Bumble's ad campaign backfired, perceived as shaming women for choosing celibacy, leading to backlash and user threats to delete accounts.
Women were having nun of Bumble's celibacy ad. Nor were strategists
The 'Opening Moves' campaign of Bumble faced backlash due to a celibacy billboard, showcasing poor timing and a shift away from its safety branding strategy.
In 4 Words, Bumble Showed the Right Way to Fix a Major Marketing Fail
Bumble faced backlash for mocking celibacy. Apologized for insensitivity.
Bumble apologizes for its anti-celibacy ad fiasco
Bumble faced backlash for ads poking fun at celibacy and promised to remove them.