"Released on streaming today, the new Hulu biopic directed by Rachel Lee Goldenberg ("Unpregnant") - which premiered at the Toronto International Film Festival - begins Wolfe Herd's story as she's fresh out of college and attending a tech networking party in Los Angeles. It ends with her becoming the head of Bumble and the world's youngest self-made woman billionaire. James plays the lead with a perfect mix of naivety and girlboss cunning, showing Wolfe Herd's attempts to navigate through the boys' club of startup culture, becoming a pariah along the way and ultimately triumphing."
""The scope of this story is massive," Goldenberg said in an introduction at TIFF. "There's euphoric wins and devastating losses, and billions of dollars at stake, but through it, I saw echoes of so many peoples' stories, including my own - I'm kind of spilling some guts with you guys here tonight on screen.""
The Hulu biopic follows Whitney Wolfe Herd from college to tech networking events and the founding of Bumble. The film shows her rise to become head of Bumble and the world's youngest self-made woman billionaire. Lily James portrays Wolfe Herd with a mix of naivety and strategic ambition as Wolfe Herd navigates a male-dominated startup culture and becomes socially isolated before prevailing. The movie highlights Wolfe Herd's collegiate marketing campaign and gamification tactics that shifted millennial dating habits. The narrative acknowledges limitations imposed by NDAs and includes scenes of menacing messages from a co-founder and ex-boyfriend.
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