Bumble is launching a new version of Bumble For Friends to enhance its friend-making capabilities. CEO Whitney Wolfe Herd stated that BFF represents a long-term growth opportunity as the demand for friendship and real-life connections rises. The new app will incorporate features from Geneva, a community-focused platform Bumble acquired for $17 million. It aims to combine one-on-one matching with community features to help users build offline friendships. Wolfe Herd highlighted the strong organic demand from Gen Z and millennial women, making BFF a key priority for the company.
Bumble is gearing up to launch a new version of Bumble For Friends, focusing on one-on-one matching and community features to facilitate real friendships offline.
CEO Whitney Wolfe Herd emphasized that Bumble For Friends represents a significant long-term growth opportunity as demand for connection and belonging increases.
Bumble is prioritizing the BFF app, particularly responding to strong interest from Gen Z and millennial women, demonstrating the app's organic demand is thrilling.
With the acquisition of Geneva, Bumble aims to enhance its friend-making capabilities, giving it a competitive edge in the increasingly crowded friendship app market.
Collection
[
|
...
]