"Amid a downturn in its business, Bumble is pushing true love. The dating app's new global campaign, For the Love of Love, features ads with images of real couples who met through its platform. After launching in late August, the campaign is expected to run through the end of the year, previously reported. This week, Bumble debuted a black and white video starring a real-life couple who met on the app-the latest release in the campaign."
"As part of the launch, the company revamped its app, adding new features like photo verification, personalized recommendations, and a section for relationship advice. Bumble is also hosting events for singles in select cities across the globe from New York to Mexico City. The expansive campaign comes during a tumultuous time for the company. Earlier this summer, Bumble cut 30 percent of its workforce in June, while the company reported that it suffered a 7.6 percent revenue decline during the second quarter of the year."
Bumble launched a global campaign titled For the Love of Love featuring real couples who met on the app and debuted a black-and-white video. The company updated the app with photo verification, personalized recommendations, and a relationship-advice section, and is hosting singles events in cities including New York and Mexico City. The campaign runs through the end of the year while Bumble navigates business challenges, including a 30 percent workforce reduction in June and a 7.6 percent revenue decline in Q2. Founder Whitney Wolfe Herd returned after CEO Lidiane Jones stepped down. Competitors like Match Group and Hinge also faced layoffs and ran similar real-couple campaigns.
Read at Inc
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