Whitney Wolfe Herd, Bumble's founder and CEO, aims to remove low-quality users with grainy pictures or lacking bios. She highlighted that the quality of user experiences relies on the quality of users. Bumble plans to categorize users into three groups: Approve, Improve, and Remove. Approve users have complete profiles, while Improve users have incomplete profiles that need refinement. This change follows a period of stagnation for Bumble since the pandemic and reflects a shift away from prioritizing user growth toward fostering real connections within the platform.
Whitney Wolfe Herd emphasized, "Our product is people. The quality of someone's experience, how they engage, find what they're looking for, and monetize depends on the quality of who and what they encounter on the platform."
To create a healthier app ecosystem, Bumble will categorize users based on profile quality, potentially removing those degrading the user experience.
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