"Establishing a strong brand is key for any business. Branding represents your company internally and externally, sets you apart from the competition, tells people who you are and what matters to you, and encourages them to form an emotional connection. But branding has little value in a vacuum. To make a lasting impression on potential customers, you need to share your brand identity across multiple touchpoints."
"Kadra grew up in Mumbai; as a young adult, she moved to California to pursue a career in food justice and began to reflect on the echoes of colonial exploitation in the contemporary spice trade. "I was slowly discovering that not much about that system had changed," Kadra writes on the brand's About Us page, pointing out how current practices shortchange farmers and produce inferior products."
Strong brands represent companies internally and externally, differentiate from competitors, communicate values, and foster emotional connections with customers. Branding requires exposure across multiple touchpoints to leave lasting impressions and drive visibility, sales, and engagement. A brand story conveys origins, core principles, and founder mission to deepen customer connection; weaving that story into websites, packaging, and social posts increases resonance. Diaspora Co. exemplifies storytelling by linking founder experience to social impact and transparent sourcing, including research and farm visits. Partnering with influencers can amplify reach and build trust through authentic endorsements and targeted audiences.
Read at Aol
Unable to calculate read time
Collection
[
|
...
]