Kantar's head of shopper and category insights says people still love stores, carts and the joy of finding something new, but discovery, conversion and delivery can now happen in a blink. "Someone can become acquainted with a brand, convert it and have it delivered to their house. That's... a subterfuge for classic path to purchase." In her view, the job for retailers and brands is to meet that reality, not pine for the old map.
Here's how [he demonstrated](https://adamj.eu/tech/2025/07/30/python-check-package-version-importlib-metadata-version/) I should be doing it instead. ```toml # pyproject.toml [project] name = "air" version = "0.25.0" # This is the source of truth for the version number ```