"By positioning UBS as a curator of wealth, T Brand Studio's campaign emphasized the deliberate expertise behind tailored solutions rather than abstract banking promises. The program met its audience of high-net-worth individuals and senior leads in trusted editorial environments, embedding stories within New York Times ad units, podcasts and custom experiences aligned to readers' interests. Other elements included three short films and custom crosswords in print and digital formats."
"Uber Advertising is a finalist in the Best Ad Tech Platform category, earning recognition for its "Share a Coke" campaign. Developed in partnership with WPP, the effort used Uber Eats to translate the emotional appeal of seeing your name on a Coke into a modern, interactive experience rooted in convenience and connection. At the center was Uber Advertising's first Playable Ad, which allowed users to personalize a Coca-Cola bottle"
European media organizations are pioneering interactive formats that drive engagement while premium contexts build trust. Finalists combine innovation with design and omnichannel storytelling to improve user experience. UBS and New York Times Advertising produced "Banking is our craft," a 360-degree campaign positioning UBS as a curator of wealth and emphasizing expertise behind tailored solutions rather than abstract promises. The program reached high-net-worth individuals in trusted editorial environments via New York Times ad units, podcasts and custom experiences. Uber Advertising's "Share a Coke" used Uber Eats and a Playable Ad for personalization and social gifting, aligning with Gen Z's desire for belonging.
Read at Digiday
Unable to calculate read time
Collection
[
|
...
]