"Connection is the new currency, and there's no better way for brands to connect with their customers than through social media. from SproutSocial found that 70% of consumers feel more connected to brands with CEOs that are active on social media, and 65% said when a CEO uses social media regularly, it feels like real people run the business. What's more, 76% of consumers said they would buy from a brand they feel connected to over a competitor,"
"To find out how to effectively build your personal brand on LinkedIn, I spoke to expert Jonathon Palmer, LinkedIn's Head of Content Solutions, EMEA & Latin America. LinkedIn Is An Opportunity Area For Business Leaders in 2025 And Beyond As the prime social media platform for professionals today, LinkedIn is the best place to build your personal brand as a business leader or entrepreneur."
Building a personal brand on LinkedIn directly increases customer connection, trust, and business performance. Research shows 70% of consumers feel more connected to brands with socially active CEOs, 65% see those CEOs as real people, and 76% would choose a connected brand over a competitor. Conversely, 70% are less likely to buy from brands they do not feel connected to. Therefore leaders need an active online presence as part of revenue strategy. LinkedIn serves as the prime platform for professional branding, providing access to a global professional audience and opportunities to build long-term relationships.
Read at Forbes
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