"There's just a unique perspective on LinkedIn; people want to know your business and creation thought processes. Views are unpredictable. Algorithms change weekly...the creators who win long-term aren't just content creators, they're builders."
"Monk is one of several next-gen creators (née influencers) who, having learned from the do's and don'ts of influencer brands past, are stepping out with businesses of their own. Her launch of Doting - which in its first month netted more than $180,000 in sales - follows the 2025 debuts of Mikayla Nogueira's POV Beauty; 16-year-old Salish Matter's Sincerely, Yours, and streamer group AMP's Tone."
Brooke Monk, a 22-year-old TikTok creator with 45.2 million followers, has transitioned from content creation to entrepreneurship by launching Doting Beauty, a direct-to-consumer eyelash brand that generated over $180,000 in sales within its first month. She strategically used LinkedIn to engage her 50,000-member community, sharing business insights and crowdsourcing advice during the pre-launch phase. Monk represents a broader trend of next-generation creators launching their own businesses, including Mikayla Nogueira's POV Beauty, Salish Matter's Sincerely, Yours, and AMP's Tone. This wave of creator-led brands mirrors the 2010s beauty-guru era when influencers like Huda Kattan and Jeffree Star built successful cosmetics companies, though contemporary creators appear to be applying more sophisticated business strategies.
#creator-economy #direct-to-consumer-brands #beauty-industry #influencer-entrepreneurship #social-media-strategy
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