DTC Briefing: How the election could upend e-commerce advertising ahead of the holidaysDTC brands must strategically navigate rising CPMs due to political spending while preparing for the holiday season.
The Devastation Of DTC; Why IP Owners No Longer Want To Be Streamers | AdExchangerDirect-to-consumer brands are facing challenges with rising interest rates, impacting their ability to grow and access credit.
You can finally buy Away luggage in stores. You'll never guess which oneAway is partnering with Dick's Sporting Goods to reach a wider audience by offering their luggage at physical stores.
Marketers seem unconvinced of looming TikTok ban but assemble contingency plans just in caseSenate Republican Leader Mitch McConnell endorses TikTok ban if Chinese parent company does not sell its stake.Marketers, especially direct-to-consumer brands reliant on TikTok for growth, may see a significant impact if the ban is enforced.
This Couple Turned Their Unconventional Thinking Into a Million-Dollar Business | EntrepreneurSmall businesses can stand out from big corporations with the right strategies.Learning from successful entrepreneurs like Angela Vranich and Ben Lewis can provide valuable insights for business growth.
Council Post: The Four Pillars E-Commerce Strategy For SuccessSuccess in e-commerce requires a holistic strategy beyond just having a good product.The four pillars approach can help amplify sales revenue within the same budget constraints.
How Dorsey Sold the Instagram Girl on Lab-Grown GemsA start-up struggled to get investor backing for lab-grown diamond jewelry but succeeded after lab-grown diamonds gained popularity in the market.