Target One Audience, Measure Another: The Definition Of TV-Buying Insanity | AdExchanger
TV measurement in the media industry is based on outdated methods and focuses on age and gender breakdowns instead of a brand's unique target audience.
Recent advancements in TV measurement, such as automated content recognition and TV attribution, have improved capabilities but the question of viewership remains complex due to fragmentation by platform, device, and content type. [ more ]
Tom Shales, TV Critic Both Respected and Feared, Dies at 79
Tom Shales, the Pulitzer Prize-winning television critic for The Washington Post, has passed away at the age of 79.
Despite being based in D.C., Shales had significant influence over the television industry and was both praised and criticized for his sharp critiques.
Shales was known for his biting and influential TV column, 'On the Air,' which was syndicated in 59 other newspapers. [ more ]