"One of the social media strategies I apply is the adoption by everyone in the business of some form of social media - whether it's writing a blog which sometimes mentions the business but occasionally has pictures of holidays; using Twitter to get those free Muffins from the cafe on the corner - and occasionally mention a company product that they love; using Facebook to update the company page but also "Like" it as an individual... hopefully you're starting to get the picture."
"Do you know the goals that have been laid out for the business to achieve in 2011? Hell, do you even know everyone in the business - and could you be saving £500 a year because if you car shared with that girl in HR (who lives round the corner but you've never crossed paths...). Don't you want something that creates a need or want by your staff to learn more about what is happening throughout the business and the desire to share its successes?"
Employee participation in personal social media channels encourages organic promotion of company products and culture. Small, informal actions—blogs, tweets, Facebook likes—create broader brand visibility and boost SEO. Personal sharing generates emotional engagement and a desire to learn about company goals and successes. Adoption grows slowly but gains momentum as more staff contribute, changing individual behavior and overall workplace culture. Increased internal awareness can reveal practical benefits, such as local car-sharing opportunities that save money. The combined effect supports external marketing while making the company a more connected, better place to work.
Read at The Drum
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