One of the social media strategies I apply is the adoption by everyone in the business of some form of social media - whether it's writing a blog which sometimes mentions the business but occasionally has pictures of holidays; using Twitter to get those free Muffins from the cafe on the corner - and occasionally mention a company product that they love; using Facebook to update the company page but also "Like" it as an individual... hopefully you're starting to get the picture.
Why it matters: It's a cliché, but it's still true: People trust people. And employees who perform these jobs day in and day out have the real stories, expertise and insight to make content stand out. Even if your organization isn't quite ready to encourage employees to post on their personal accounts about work, it's still worthwhile to identify a group of workers with winning personalities, interesting jobs and some camera skills to take footage for you to then process and post on your brand pages.
The average employee sends about 40 emails per day. It's the primary communication channel for most organizations. Even a team of 10 employees will send hundreds of combined emails in a single day. With the right email signature, every email is an opportunity to convert casual conversations into new customers. Here are three reasons to create an email signature marketing strategy today: 1. Receive 100% email open rate
Your dean may be brilliant in her scholarly field, but she's willfully ignorant about leadership. It sounds like you aren't her only target, so let's start with ways to protect anyone who has to report to her.
