"Inspired by growing social media, influencer culture, and brainrot humour, politicians have been pushed into a new role- part public servant, part content creator. Their participation online is no longer optional; it's a strategic requirement, a form of political currency, and increasingly, a test of whether they can speak to a generation raised on short-form videos and weakened attention spans."
"Welcome to the era where politicians are brands, campaigns are marketing exercises and the line between leadership and influencing has never been thinner. If done right, the tactical interplay of serious agendas and unserious trends can be an extremely effective political tool. If done wrong- underestimating the electorate or appearing tone deaf- it can be detrimental. This is the quintessential guide to being chronically online, through the eyes of our leaders..."
Elected leaders now perform for algorithms as much as for voters, measuring relevance by digital presence as well as ballot results. Social media mobilization turns politicians into hybrid figures: part public servant, part content creator, where online participation becomes strategic political currency. Effective use of short-form trends can engage disillusioned groups and youth, make manifesto promises more accessible, and create personal connections with voters. The shift signals a move from policy-first leadership to personality-driven leadership. Missteps or tone-deaf content risk alienating audiences and undermining credibility, making digital strategy high-stakes.
Read at Her Campus
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