#political-marketing

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fromForbes
2 days ago

3 Marketing Lessons From Zohran Mamdani's Campaign

The name is Mamdani: M.A.M.D.A.N.I. When Zohran Mamdani corrected Andrew Cuomo for mispronouncing his name at the New York City mayoral debate, it was immediately turned into a viral TikTok sound: remixed with Gwen Stefani's " Hollaback Girl." The sound has been featured in user-generated content surpassing 100 million views on TikTok. Remarkably, Mamdani was polling at 1% a year ago, and few New Yorkers recognized him. By the end of the campaign, Zohan Mamdani had mobilized a grassroots movement of 100,000 volunteers.
New York City
Marketing
fromThe Drum
1 week ago

The media reason there will be a surge in 'anti-woke' brands

Creating bespoke conservative consumer brands can be cost-effective due to lower ad costs and high engagement on conservative media channels.
fromThe Nation
1 month ago

Robert Redford Sounded the Alarm About Our Corrupted Politics Over 50 Years Ago

A television commercial is a way of selling a product. A candidate's bid for votes should be a higher order of expression...with moral implications for the kind of people we are...and the kind we want to become. But, increasingly, candidates are merging the two...selling themselves like an underarm deodorant... in commercials just long enough to pound in some mindless slogan...that cheapens candidate... and voter alike,
US politics
Marketing
fromDigiday
3 months ago

Brands navigate political tightrope amidst heightened culture war risks

Brands are increasingly cautious in their marketing strategies to avoid political backlash in a polarized environment.
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