#political-marketing

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Digiday editors on Trump administration picks and the impact on the ad industry

The advertising industry is closely monitoring the impact of a Trump presidency on marketing and media strategies.
#donald-trump

Opinion | Trump Has Something He'd Like to Sell You

Donald Trump has turned significant political events into marketing opportunities, creating a new category of politician focused on merchandise and branding.

President-elect Trump Still Peddling His $99 Coffee-Table Book

Trump continues to prioritize personal branding post-election, exemplified by his promotion of his new book despite impending political responsibilities.

Opinion | Trump Has Something He'd Like to Sell You

Donald Trump has turned significant political events into marketing opportunities, creating a new category of politician focused on merchandise and branding.

President-elect Trump Still Peddling His $99 Coffee-Table Book

Trump continues to prioritize personal branding post-election, exemplified by his promotion of his new book despite impending political responsibilities.
moredonald-trump

Elon Musk's million dollar US election 'lottery' given green light

Elon Musk can continue his $1 million giveaways under legal scrutiny, as a court ruled no lottery laws were broken despite selective winner choices.

Musk's lawyer says $1 million winners are "spokespeople" not chosen by chance

Musk's Super PAC intends to award $1 million daily to swing state voters through a contest that raises legal and ethical concerns.
#campaign-ads

Campaign Ad for Nebraska Senator Uses Images From the Northeast

Senator Deb Fischer's campaign ad uses misleading stock footage not representative of Nebraska, raising questions about her authenticity as a candidate.

Ads were supposed to make Gascon's challengers stand out. So why do they all look the same?

A crowded race for LA County District Attorney with similar campaign ads.
Importance of video ads in reaching LA County's large electorate.

Campaign Ad for Nebraska Senator Uses Images From the Northeast

Senator Deb Fischer's campaign ad uses misleading stock footage not representative of Nebraska, raising questions about her authenticity as a candidate.

Ads were supposed to make Gascon's challengers stand out. So why do they all look the same?

A crowded race for LA County District Attorney with similar campaign ads.
Importance of video ads in reaching LA County's large electorate.
morecampaign-ads

The brand winners and losers of the 2024 election (so far)

Mainstream brands are avoiding political engagement due to previous backlash, while some tech platforms are emerging as significant players in the 2024 election.

Reform UK tracked private user information without consent

A hidden tracking tool on the Reform UK website collected private browsing data without consent and shared it with Facebook.

Hear Rory Sutherland's campaigning tips in latest Politics for Drummies podcast

Political marketing is highly unrepresentative of most purchase decisions because it's a singular decision made once every few years.
Political focus groups may not be effective in understanding the deeper motivations and reasons behind public opinions.

Biden is hiring a meme manager. But viral success might not be as easy as he hopes.

Campaign job for content and memes in Biden's 2024 campaign reflects a shift towards engaging young voters through internet culture.
#biden-campaign

Biden is hiring a meme manager. But viral success might not be as easy as he hopes.

Campaigns are adapting by incorporating meme pages and internet trends to reach young voters effectively.

Biden is hiring a meme manager. But viral success might not be as easy as he hopes.

A role dedicated to running content and meme pages is included in President Biden's 2024 campaign job listings, aimed at engaging with young voters through modern campaigning strategies.

Biden is hiring a meme manager. But viral success might not be as easy as he hopes.

Campaigns are adapting by incorporating meme pages and internet trends to reach young voters effectively.

Biden is hiring a meme manager. But viral success might not be as easy as he hopes.

A role dedicated to running content and meme pages is included in President Biden's 2024 campaign job listings, aimed at engaging with young voters through modern campaigning strategies.
morebiden-campaign
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