The Era of Risk-Averse Super Bowl AdsBrands are moving away from political marketing after a brief trend during major events like the Super Bowl.
The Divine, the Digital and the Political at Humanity's Largest GatheringThe Maha Kumbh Mela serves as a significant platform for political leaders to showcase achievements amid a major spiritual gathering.
Marketing 101: What Brand Trump did right that Brand Harris didn't | Op-EdEffective marketing hinges on perceived value, not merely spending.Democrats' lack of audience understanding led to election defeat.Brand awareness and emotional resonance are critical in voter engagement.
From Big Sister General To Vice President: Behind The Minds Of Kamala HQKamala Harris' TikTok campaign successfully combined politics with pop culture to engage younger voters ahead of the 2024 elections.
Biden is hiring a meme manager. But viral success might not be as easy as he hopes.A role dedicated to running content and meme pages is included in President Biden's 2024 campaign job listings, aimed at engaging with young voters through modern campaigning strategies.
From Big Sister General To Vice President: Behind The Minds Of Kamala HQKamala Harris' TikTok campaign successfully combined politics with pop culture to engage younger voters ahead of the 2024 elections.
Biden is hiring a meme manager. But viral success might not be as easy as he hopes.A role dedicated to running content and meme pages is included in President Biden's 2024 campaign job listings, aimed at engaging with young voters through modern campaigning strategies.
Digiday editors on Trump administration picks and the impact on the ad industryThe advertising industry is closely monitoring the impact of a Trump presidency on marketing and media strategies.
Opinion | Trump Has Something He'd Like to Sell YouDonald Trump has turned significant political events into marketing opportunities, creating a new category of politician focused on merchandise and branding.
President-elect Trump Still Peddling His $99 Coffee-Table BookTrump continues to prioritize personal branding post-election, exemplified by his promotion of his new book despite impending political responsibilities.
Opinion | Trump Has Something He'd Like to Sell YouDonald Trump has turned significant political events into marketing opportunities, creating a new category of politician focused on merchandise and branding.
President-elect Trump Still Peddling His $99 Coffee-Table BookTrump continues to prioritize personal branding post-election, exemplified by his promotion of his new book despite impending political responsibilities.
Elon Musk's million dollar US election 'lottery' given green lightElon Musk can continue his $1 million giveaways under legal scrutiny, as a court ruled no lottery laws were broken despite selective winner choices.
Musk's lawyer says $1 million winners are "spokespeople" not chosen by chanceMusk's Super PAC intends to award $1 million daily to swing state voters through a contest that raises legal and ethical concerns.
Campaign Ad for Nebraska Senator Uses Images From the NortheastSenator Deb Fischer's campaign ad uses misleading stock footage not representative of Nebraska, raising questions about her authenticity as a candidate.
The brand winners and losers of the 2024 election (so far)Mainstream brands are avoiding political engagement due to previous backlash, while some tech platforms are emerging as significant players in the 2024 election.
Reform UK tracked private user information without consentA hidden tracking tool on the Reform UK website collected private browsing data without consent and shared it with Facebook.
Biden is hiring a meme manager. But viral success might not be as easy as he hopes.Campaign job for content and memes in Biden's 2024 campaign reflects a shift towards engaging young voters through internet culture.
Biden is hiring a meme manager. But viral success might not be as easy as he hopes.Campaigns are adapting by incorporating meme pages and internet trends to reach young voters effectively.