"I'm not proud of how many hours I've spent listening to two women describe autopsies in graphic detail. But here we are. I've been checking in on Morbid since 2018, back when it was just Alaina Urquhart and Ash Kelley recording in what sounded like a home office with questionable acoustics. Fast forward to 2025, and they're sitting at #4 on Apple Podcasts' True Crime charts with a multi-year exclusive deal with SiriusXM. They're not an indie podcast anymore."
"And that's actually the whole point. The best Morbid podcast episodes highlight the journey from scrappy true crime show to chart-topping multimedia brand isn't just a success story. It's a masterclass in how to build something that lasts. Over seven years and 730+ episodes, Alaina and Ash have done something remarkable: they've gotten more intimate as they've gotten bigger. Their Reddit community pulls 17,000+ weekly visitors who debate episodes like they're discussing family drama ( Reddit r/MorbidPodcast)."
"The podcast industry is worth $40 billion in 2025 (Teleprompter), and Morbid claimed their piece by doing the opposite of what most shows do. They didn't broadcast to the masses. They built a community called "Weirdos" who feel like insiders, not consumers. So let's look at the best episodes from each era of Morbid's evolution. Not just because they're great true crime storytelling. But because they reveal exactly how to turn a passion project into something that scales without losing its soul."
Morbid began in 2018 with two hosts recording in a low-fi environment, showing rough production and uneven pacing. The show evolved into a chart-topping multimedia brand by 2025, reaching #4 on Apple Podcasts' True Crime charts and securing a multi-year exclusive deal with SiriusXM. Over seven years and 730+ episodes, the hosts increased intimacy with their audience while expanding reach. A Reddit community attracts 17,000+ weekly visitors who actively debate episodes. The podcast succeeded by refusing to merely broadcast to the masses and instead cultivating an insider community called Weirdos, enabling growth without sacrificing authenticity.
Read at Discover the Best Podcasts | Discover Pods
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