"Armstrong, who joined Cityside in 2022, is responsible for ensuring that the journalism from Cityside's four newsrooms - The Oaklandside, Berkeleyside, Richmondside, and East Bay Nosh - is published with readers front of mind. Long before a reporter begins reporting, Armstrong makes sure they have addressed the fundamental questions: Why are we doing this? Who is it for? How will it help them? What is the best way to convey this information?"
"Armstrong's talents in optimizing Cityside's journalism to best serve its diverse communities, and her expertise in search engine optimization, audience data analysis, social media, and newsletters, have helped build a large and highly engaged audience. More than 600,000 people visit Cityside's sites every month, including 268,000 vistors to The Oaklandside, and our newsletters routinely achieve open rates that exceed 50% - with some as high as 60% to 80%. Cityside's social media accounts have more than 147,000 followers, including nearly 30,000 followers of Oaklandside accounts."
Alejandra Armstrong received the Northern California chapter of the Society of Professional Journalists Unsung Hero Award for 2025. Darwin BondGraham, senior news editor, and Roselyn Romero, public safety reporter, were recognized for best in-depth interview for their conversation with Alameda County District Attorney Pamela Price. Armstrong joined Cityside in 2022 and coordinates audience-focused publication across four newsrooms, ensuring reporting answers core questions about purpose, audience, and communication method. Armstrong's expertise in SEO, audience data, social media, and newsletters helped grow Cityside to more than 600,000 monthly visitors, high newsletter open rates, and substantial social followings.
Read at The Oaklandside
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