"Right now, someone's watching you. They read every post. Save your articles. Screenshot your advice. They're one of the 95% who never comment, never react, never make themselves known. Most professionals treat these silent watchers like they don't exist. Big mistake. LinkedIn stats show that posts reaching 100,000 people might get 100 comments. That's 0.1%. The comments are probably from your peers. So where's everyone else? They're lurking. Your next clients are in this majority."
"Create content that speaks to someone alone at their desk, not someone performing in public comments. Share a client transformation, but imagine someone thinking "that's exactly my situation." They are just too private to admit it publicly. Reference the thoughts they have but never share. "If you're reading this thinking you're too far behind to start..." hooks the lurker who feels exactly that way."
Most LinkedIn users lurk quietly, consuming posts without commenting or reacting. These silent watchers often save articles, screenshot advice, and evaluate credibility before engaging. Content should target the private observer, using language that addresses unspoken thoughts and personal situations. Include client transformations framed for a single reader and hooks like "If you're reading this thinking you're too far behind to start..." to invite private responses. Build silent engagement through polls, saveable posts, and low-friction calls to action that encourage DMs or one-click next steps. Repeat valuable guidance to build trust and provide clear permission for outreach.
Read at Forbes
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