"My journey as a bootstrapped founder has been pretty unique, and I love to share my insights and lessons learned with others who may be traveling along a similar path. But there's another dimension, too. I want to be embedded in the communities that I think Jotform should reach. If you know me, and my product feels familiar, you're more likely to think of us the next time you need an online form builder."
"Producing high-quality content is a great way for users to get to know you and what makes your business unique. Millennial and Gen Z consumers in particular want to understand a company's values, motivations and intentions before they're willing to spend their money. Brands that consistently publish thoughtful, well-crafted content are more likely to earn trust and long-term loyalty than those that simply push products or promotions."
Understanding the audience and being genuine are crucial to create content that resonates and establishes trust. High-quality, thoughtfully crafted content builds brand differentiation and long-term loyalty, especially among millennial and Gen Z consumers who evaluate company values and intentions before purchasing. Consistent content delivery helps embed a brand within target communities, increases familiarity, and improves consideration at the point of purchase. Producing content that showcases what makes a business unique encourages user engagement and trust. Content functions as a strategic asset that cuts through noise, supports community connection, and complements product excellence by driving awareness and preference.
Read at Entrepreneur
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