"But the golden age of newsletters is peaking and may already be on the decline. The reason is simple. There are too many of them. Inboxes are crowded, attention spans are stretched and AI co-pilots like Microsoft Copilot and Google Gemini are changing how people consume information. Instead of opening your carefully crafted email, more readers will rely on AI digests to summarize it for them."
"Here's the good news: not all is lost. The newsletters that will survive the shakeout share three qualities AI can't replicate: voice, authenticity and trust. Think about the emails you always open. It's not because of a catchy subject line. It's because you trust the voice behind it. That trust is what keeps newsletters relevant, even in an AI-driven world. The next phase won't be about reaching everyone. It will be about reaching the right people - and going deeper with them."
Newsletter growth has peaked as inboxes overflow and AI tools like Microsoft Copilot and Google Gemini change information consumption. Many readers will rely on AI digests instead of opening every email. Simply launching a newsletter no longer constitutes an effective strategy. Successful newsletters will differentiate through voice, authenticity, and trust—qualities difficult for AI to replicate. Future approaches should focus on reaching the right audience deeply rather than everyone, and should treat newsletters as one part of a broader strategy that includes platforms like LinkedIn, podcasts, events, and online communities.
Read at PR Daily
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