"We're experimenting with gift goals, a new feature that expands the goals feature to vertical live streams. Creators in the experiment will be able to set a target gift amount and pick a timeframe to achieve the goal before sharing it with their viewers. With gift goals creators get a new way to engage with their audience and build community.""
"Creators in the experiment will be able to set a target gift amount and pick a timeframe to achieve the goal before sharing it with their viewers."
Gift goals expand goals functionality to vertical live streams by letting creators set a target gift amount and select a timeframe to reach it. Creators can share the goal with viewers to generate awareness and motivate contributions. The timeframe creates urgency and a clear deadline for viewer participation. Viewers see the target and can contribute gifts toward the goal, enabling measurable progress tracking. Gift goals aim to deepen viewer engagement, encourage recurring or one-time contributions, and help creators cultivate community through shared objectives. The feature is currently an experiment with limited rollout to participating creators.
Read at Social Media Today
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