"The news business is in the throes of a technological and behavioral revolution and for Nathalie Malinarich, the executive editor for digital development and AI at BBC News, the future is a fascinating blend of high-tech innovation and old-school trust."
"AI is a "transformative technology" that's reshaping how news is both consumed and created, according to Malinarich. But while the BBC is deeply invested in exploring its potential, the approach is rigorously cautious. The corporation has already flagged "serious issues with accuracy and distortion" from public AI assistants, leading to a firm commitment: experiment, but do so safely."
"For the BBC, this means all pilots, both internal and audience-facing, operate with human oversight at their core and clear editorial guardrails. The goal is to use AI to extend the reach and impact of its journalism, not compromise its integrity. It's a transparent journey too, with a pledge to inform audiences about when and how AI is used."
Nathalie Malinarich is executive editor for digital development and AI at BBC News. She frames AI as a transformative technology reshaping how news is consumed and created, while stressing a cautious, rules-driven approach. The BBC mandates human oversight for all pilots and enforces clear editorial guardrails to prevent accuracy issues and distortion. The organization sees AI as a tool to extend journalistic reach without compromising integrity and commits to transparency about AI usage. Growth strategy focuses on meticulous experimentation, audience obsession, reaching younger audiences through social and video, and defining non-negotiable principles upfront.
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