The digital economy is shifting faster than most teams can adapt. The Epic vs. Apple ruling, which loosened the App Store's control over payment flows, simply accelerated a transition that was already underway. In practical terms, Epic challenged Apple's right to force developers into using its in-app payment system, opening the door for brands to steer users toward alternatives with different economics. When attribution visibility narrowed under Apple's app tracking transparency (ATT), customer acquisition cost (CAC) climbed.
The news business is in the throes of a technological and behavioral revolution and for Nathalie Malinarich, the executive editor for digital development and AI at BBC News, the future is a fascinating blend of high-tech innovation and old-school trust.
Most business owners who hire me to integrate AI into their workflow are aware of AI trends like agents and automation, but they're completely overwhelmed by it and have no idea where to begin. Their employees tend to have even less AI knowledge and just think of it as a basic chatbot. Other clients want to jump right into complicated AI tools without learning any of the building blocks. They're trying to learn to fly before they learn to walk.
"In creating a single editorial department, we will improve teamwork and our ability to target key audiences, streamline decision making, and grow both digital subscriptions and digital advertising revenues, enable by a cohesive editorial vision across our titles."