Inside the growth of Albertsons's digital business
Briefly

Since separating from Kroger, Albertsons has focused on boosting its independent operations and enhancing its digital platform. Digital sales climbed by 24% Year on Year in Q4, and the company gained 15%, reaching 45.6 million loyalty members. The importance of digital sales has increased as they rose by 27% Year on Year to $8.7 billion for the month of May. Albertsons' mobile app serves various functions for shoppers and is central to its digital strategy, with plans to integrate digital features more deeply into physical stores.
Albertsons' digital sales rose 24% YoY in Q4, aided by a 15% increase in loyalty members, reaching 45.6 million, indicating strong growth in digital strategy.
Digital sales have proven to be crucial to grocery industry growth post-pandemic, with e-grocery sales jumping 27% YoY to $8.7 billion in May.
The mobile app has become a 'Swiss Army knife of tools' for shoppers, featuring capabilities like in-store geolocation, real-time coupons, and recipe uploads.
The path ahead for Albertsons includes further integrating digital experiences within physical stores, enhancing the overall shopping experience for customers.
Read at Retail Brew
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